“Pet Care in your hands”

 The main aid for Pet Lovers, who are committed towards their pets (which depend on pet parent) for health and wellbeing! Pet care for responsible adoption! 

Pet care industry is expanding rapidly because of the rising empathy towards pet that is leading to their increased adoption. Presently, pet care services and products are in huge demand owing to the increase in animal healthcare expenditure, mobile pet grooming services and rising prevalence of zoonotic and foodborne diseases. Additionally, increasing health consciousness among pet owners regarding the pets one of the significant factors for the rising demand for pet care products and services, thereby contributing to the market growth

PET OWNERS STRUGGLE TO FIND RELIABLE AND CONVENIENT PET CARE SERVICES DUE TO THE CHAOTIC NATURE OF THE INDUSTRY

PET OWNERS, PET LOVERS, OR SPECIFIC PET-RELATED COMMUNITIES. Europe Pet Care Market share was valued at over USD 35.7 billion in 2020 and is expected to witness 4.0% CAGR from 2021 to 2027. 80 million households in Europe own at least one pet (total Pets ~300 million). Urban Household annual expenditure on pet care is 2400 EUR.

“Any Dog” - Software for Pet Lovers, which provides a comprehensive resource for pet owners looking to the best care for their pets, as well as offer monetization through partnerships with pet-related businesses or in-app purchases for premium features.

Step 1. “Facebook” for pets. Community, Likes, Influencers. Generate traffic and reach 300 k users. Step 2. Chat, Maps, Ratings, Booking, Calendar. Revenue from subscriptions and ads. Engagement with Influencers, while launching new services – grooming, walking, trainings, Pet friendly locations, etc. Step 3. Market place, Veterinary, Pet related businesses.

1. We have identified Global trends and aim to promote Pet Care, as one of the biggest growing industry for the next 5-7 years. 2. The Team. Apart of being real Pet parents, we know what to offer on chaotic market, how to execute and make the idea happen. 3. We are not a charity organization and targeting to reach "Series A" on $ 5 Mln evaluation in 3 Years.  

Influenced by the trend to protect the rights of animals and their owners, airlines are more likely to allow dogs to be taken into the cabin. Requirements are being tightened for families who want to adopt a dog from a shelter. Governments and organizations monitor cases of pet abuse. Pets are becoming an important part of society. Fashion industry promotes new category "For Pets", as well as organizing Model Shows. 

US market is leading in Pet services of different types, establishing new segments and culture of responsible Pet care. Pet shops at airports - to bring new accessory for sweetheart from business trip. Dog schools - a school bus will pick up your dog and bring back home. And a newly opened dog park in Santa Monica, where a yearly membership costs $1,000. It is quite obvious that in addition to the already traditional dog walkers and dog sitters, we are waiting for new services for pet owners and yes, this is a super trend!

1. Prototype development and real market test in Bulgaria. 2. European expansion: France, Germany, UK, Italy, Spain. 3. US Market: partnership with VCengine and potential exit to IDexx.

Attracting users to a new app takes time and consistent effort. Building a strong community, providing valuable services and delivering an excellent user experience will help to attract and retain users over the long term.

Target audience: pet owners, pet lovers, or specific pet-related communities.

1. Dedicated Pet-Centric Platform: Unlike generic social media platforms, ANY DOG provides a dedicated space specifically designed for pet owners. It offers a focused and tailored experience centered around pet-related needs, services, and products.

2. Community and Networking: While Facebook groups can provide a sense of community, ANY DOG offers a more organized and structured community experience. Users can connect with like-minded pet owners, join specific interest groups (e.g., dog training, cat nutrition), and participate in forums or discussions dedicated solely to pet care.

3. Enhanced Privacy and Security: ANY DOG will prioritize privacy and security, offering a safe environment for pet owners to share their experiences and concerns without worrying about privacy breaches or unwanted interactions from non-pet owners.

4. Comprehensive Pet Care Services: ANY DOG will go beyond community engagement by integrating various pet-related services and products. This could include features like locating nearby veterinarians, pet sitters, groomers, or even an online marketplace for pet supplies and accessories. By consolidating these services within ANY DOG App, we provide convenience and streamline the pet care process for users.

5. Personalized Recommendations: Utilizing user data and machine learning algorithms, ANY DOG will provide personalized recommendations for pet owners based on their pet's specific needs. This could include tailored nutrition advice, training tips, product recommendations, or even reminders for vaccinations or appointments.

6. Expert Advice and Resources: Differentiating from Social Media groups, ANY DOG will collaborate with pet care professionals, trainers, veterinarians, or behaviorists to provide expert advice, educational resources, and access to exclusive content. This establishes ANY DOG platform as a reliable and trustworthy source of information.

7. Health and Wellness Monitoring: The application includes features to track and monitor the health and wellness of pets. It will offer functionalities like activity tracking, reminder alerts for vaccinations or medication schedules, and access to reputable pet health resources. This helps pet owners stay proactive in managing their pet's well-being and ensures they receive timely care.

8. Pet Adoption and Lost Pet Alerts: ANY DOG App will serve as a platform for pet adoption, connecting prospective pet parents with shelters or rescue organizations. Additionally, it will include features to report lost or found pets, facilitating quick communication within the community to help reunite owners with their missing pets.

9. Exclusive Deals and Discounts: ANY DOG will collaborate with pet-related businesses to offer exclusive deals, discounts, or loyalty programs to its users. This provides additional value to pet owners, encouraging them to engage with the app and take advantage of cost-saving opportunities on pet products and services.

10. Enhanced Communication Features: While Social Media groups offer communication options, ANY DOG will incorporate additional features to enhance pet-owner interactions. This might include real-time chat, video consultations with veterinarians, or the ability to schedule playdates or meetups with other pet owners in the vicinity.

11. User-Friendly Interface: By designing an intuitive and user-friendly interface, ANY DOG App will provide a seamless user experience, making it easier for pet owners to navigate, find relevant information, and engage with the community.

Social Media, Pet related business, Shows and Influencers. 

Application, synchronized with web site. 

Web structure is ready. Corporative branding - ready by July'23. Tendering back-office structure and proper software development.   

Trademark - pending. Classes: 35,44

There are no direct competitors. All communities, products and services drive their own fragmented agenda. We aim to bring them altogether in one platform. 

Europe Pet Care Market share was valued at over USD 35.7 billion in 2020 and is expected to witness 4.0% CAGR from 2021 to 2027. 80 million households in Europe own at least one pet (total Pets ~300 million). Urban Household annual expenditure on pet care is 2400 EUR.

Gain Users

Compelling content: high-quality content related to pet care, such as informative articles, videos, or tutorials. We will share this content through ANY DOG app's blog, social media channels, or newsletters to engage and attract pet owners.

Social media: strong presence on popular social media platforms frequented by pet owners, such as Instagram, Facebook, or TikTok. Engaging content, collaboration with influencers, and targeted ads to reach desired audience.

App store optimization (ASO): Optimize the app store listing with relevant keywords, an appealing description, and engaging visuals. This will help improve the app's visibility and discoverability within app stores.

Incentives: We will provide initial incentives or rewards to encourage users to download and use ANY DOG app. These could include discounts on pet services, exclusive offers, or loyalty programs.

Retain Users

User reviews and testimonials: Positive reviews and testimonials can greatly influence potential users. We will encourage satisfied users to share their experiences and ratings on app stores, review websites, and social media platforms.

Collaboration with pet-related businesses: ANY DOG will partner with local pet stores, veterinarians, groomers, or trainers to offer exclusive deals or discounts through the app. This collaboration can help retain existing, attract new users and establish the app as a trusted resource within the pet care community.

Engagement with target audience: Active participation in pet-related forums, online communities, or social media groups. Providing helpful advice, answering questions, and promoting ANY DOG as a solution to their needs. Building genuine connections with the community can lead to organic growth and word-of-mouth referrals.

Inspire Users

ANY DOG App consider using a game-changing idea to stand out from the competition. For example, the app could add a virtual pet care assistant feature that assists future pet owners with their pet care needs. This could include scheduling appointments, booking services, tracking pet health data, and more. This could be the main switch-in tool for “newcomers” who want to become a Pet Owner.

Monitor and iterate track user feedback, engagement metrics, and analyzing the effectiveness of promotional strategies. Adjustments and improvements based on user preferences and market trends to ensure ongoing growth and success.

Requirements are being tightened for families who want to adopt a dog from a shelter. Governments and organizations monitor cases of pet abuse.

Velocity. Being the first with such proposition, we shouldn't loose the speed of development

Back-office structure of the software shouldn't limit the scale

No

No

No

Timeframe of people hiring on expansion markets.  

No

Convertible loans at early stage - is the lowest risk model for investment proposal.  

No

No

Not at this stage. Could apply at Seeding

Yes. Future financing will be needed, while following the business model and expansion plan. 

~5-10%